About The Author
Dr Nomvuselelo Songelwa, Coach uMalusi, is a pioneering leadership strategist, author, and conversation catalyst whose journey from rural cattle herder to executive leadership across South African sectors inspired the H.E.R.D.L.E.A.D.E.R framework. With over 30 years in tourism and conservation, her work fuses ancestral wisdom with modern leadership practice. She is the founder of Lipstick Chronicles, a platform that amplifies women’s voices and sparks intergenerational dialogue. Through her writing and facilitation, she empowers leaders to lead with presence, purpose, and care. Her acclaimed works include Lipstick Chronicles and Life Lessons of a Cattleherder, a call to soulful, transformative leadership for a new era.